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What is content marketing
Content is the present and the future of internet. Content is not just the written matter but all sorts of things through which information is delivered to the user. Marketing the Content is equally important as creative good quality content.
Everyone on the internet is searching for content and as a creator You’ve to make sure that its your content that reaches them first. There are many types of content marketing strategies and you must choose the best one suitable for your content.
With time new strategies are being created and used everyday. So if you want to stay in the competition then you must be aware of the latest marketing strategies. The latest and most effective content marketing strategies are listed down.
1. Videos
According to Forrester Research, a 1 minute video is worth 1.8 billion words. That’s because a video is very eye pleasing to watch and consumes much lesser time compared to written content. Other studies reveal that 45% of internet users spend more than 1 hour watching videos in YouTube and Facebook. So it is clear that with video you can reach out to vast audience with much less effort and time.
2. Social Media
Social marketing is the single biggest platform on the internet being used by so many people from all around the world. There are multiple ways through which you can promote your content on social media like sponsoring the content or shootouts from other pages. If you produce good quality content then people will share your content and that is the quickest way to get popular.
3. Podcasts and eBooks
People nowadays spend so much time in their daily commute between work and home. If you are good enough to convey your content through voice only, then this is the perfect method to create and market your content as people can’t look at a screen or don’t want to when they can enjoy through their ears only.
There are many platforms where you can publish your eBooks and podcasts or create your own platform. Just keep the duration between 20-40 minutes to keep the listener entertained and attentive.
4. Conduct Webinars
With the introduction of platforms like GoToMeeting, Skype, Google Hangouts, you can conduct your own webinars to target your target audience. Most people don’t want to go out to attend seminars. So this is the best way to conduct a virtual seminar where everyone from your audience can participate at the same time. Try to make your Webinars as interactive as possible.
5. Guest Blogging
With just blogging on your website getting old school and ineffective the new thing is Guest blogging. It is a fundamental technique to build quality back links for your business. It helps you to expand your audience and bring in more and more traffic on your website.
You should connect with other websites and post content on those websites to get more audience. Through this method more and more people will come across your content.
Choosing the most appropriate method for content marketing strategy is very important so choose wisely.
